Lion
About
A five-year-old Indian boy gets lost on the streets of Calcutta, thousands of kilometers from home. He survives many challenges before being adopted by a couple in Australia; 25 years later, he sets out to find his lost family.
Directed By: Garth Davis
Impact Goal
Develop the social impact strategy that would drive real action and support the film’s marketing and award campaigns.
Strategy
- Developed partnerships with Childline India Foundation, Railway Children and Magic Bus
- Liaised with the Ministry of Women and Children in the Indian government to approve the partnership for Childline and LION and accept funds raised in the U.S.
- Brought together US Fund for UNICEF and UN Foundation to co-host a screening of LION at the Paris Theater on January 4th featuring Nicole Kidman, Dev Patel
- Created partnership with MoviePass.com for donated advertisements to LION
Results
- Raised $650,000 for missing and vulnerable children in India in advance of the Oscars
- Helped 80,000 children