On February 19th, Picture Motion had the opportunity to drill a few “film for social change” experts at a panel during Social Media Week. Moderated by Picture Motion founder, Christie Marchese, the panelists included Lee Hirsch, the director of the award winning film BULLY, Wendy Cohen, Senior Director of Film Campaigns at Participant Media, and Didi Bethurum, Director of Digital Strategy for 10×10’s Girl Rising.

Our discussion covered WHAT a social action campaign is, HOW you effectively implement and measure it, and WHY it’s important to have as a part of a traditional marketing and distribution strategy. If you missed the livestream, watch it below now. Learn more about these films here:

The BULLY Project          10×10: Girl Rising

Participant Media           A Place at the Table