At Picture Motion we want to not just build campaigns for impact films, but also support their creation. Each month, one of our team members picks a new project to support and highlights why YOU should check them out too. We call it Filmanthropy!

A coming-of-age story, WINDOW HORSES is an in-progress animated feature. Rosie Ming, a young Canadian poet of mixed descent, is invited to perform at a Poetry Festival in Shiraz, Iran. But she’d rather be in Paris. She lives at home with her overprotective Chinese grandparents and has never been anywhere by herself.

Once in Iran, she finds herself in the company of poets and Persians, all who tell her stories that force her to confront her past; the Iranian father she assumed abandoned her and the nature of Poetry itself. Rosie learns to find her own voice through listening to the voices of others. It’s about building bridges across generations and cultures through the magic of Poetry.

Why We Picked This Project

There are a few reasons why I selected this project: First, I am a proud born and raised Canadian and have always been distinctly inspired by Canadian animators and animated films. I was immediately struck by the beautiful and whimsical animation style. And their Indiegogo video is so captivating – I love how the animated figure interacts with Sandra Oh and I can’t wait to see such an incredible actor bring the character of Rosie to life.

So What Would A Campaign Look Like?

I have long felt that animation has the unique ability to draw audiences in and break down preconceived ideas and stereotypes. In WINDOW HORSES, Rosie is tackling questions of identity, of culture and growth. As Rosie finds her your own voice in a backdrop of cultures and countries we are often not exposed to, audiences will have the opportunity to reflect and grow with her.

Films like RYAN and Persepolis have had such profound impacts on how audiences confront difficult subject matters. I truly believe that WINDOW HORSES can keep in that tradition.

For me, the impact will be in audiences pausing for a moment to think about poetry, art and this young girl’s experience.

Get Involved

You can support the project here: https://www.indiegogo.com/projects/window-horses-an-animated-feature

Follow @WindowHorses on Twitter!
Like Window Horses on Facebook!

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Wendy Cohen, Partner and Principal- Los Angeles

@wendynuale

Wendy is a partner and principal at Picture Motion playing a leading role in business development, strategic planning, managing campaigns and digital strategy. Prior to joining the Picture Motion family, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for Charlie Wilson’s War, The Visitor,Food, Inc, The Cove, Waiting for “Superman”, Lincoln, Middle of Nowhere and A Place at the Table.
Wendy was born and raised in Montreal and began her career in film in 2003 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project.  In 2006, she became the first Community Manager for The Huffington Post in New York City. Wendy produced Every Third Bite in 2009, an award-winning short documentary about bees hailed as a “better bee movie” by New York Magazine, she produced the 2011 Sundance Institute trailer titled Light is Love and recently completed production on her first short narrative film titled The Goldfish. Wendy continues to be a guest lecturer and panelist at festivals and schools around the country and has been profiled in The New York Times, The Los Angeles Times, Chronicle of Philanthropy, The Hollywood Reporter and Mashable.  She is a recipient of the 2010 New Leaders Council’s 40 Under 40 Leadership Award.